Inside Telesales

We provide seasoned inside sales professionals that you train to sell your product offering. This team calls on prospects from our database, and answers your inbound phone and web leads, qualifies all opportunities and feeds the field or reseller sales force.

Field end user pursuit

Our experienced field teams target vertical and large end users across corporate, education and government. We approach prospects at the “C” level and work to spec your product offering into the account.

E-mail Marketing to our/your lists

Our Marketing team creates custom e-mail campaigns to compliment the inside and field sales efforts. We send frequent blasts to our large opt-in databases as well as your lists from trade shows, other campaigns. You monitor the campaign through our web-based e-mail marketing manager site.

Trade show Hosting

We are your local contact and show “employee” for technical trade show and seminar events. Our regional teams provide pre-show marketing, show day booth duty and group presentations, and post-show follow up. We make trade show participation VERY cost-effective.

PR services- vertical marketing to publications, shows

We offer trade show, publication and general press support for our clients as part of the ongoing “air cover” initiatives that we recommend. PR is about relationships with the press, shows, etc. and Marketlink has high-level relationships with the influencers.

Inside Recruitment

Our inside sales and marketing teams call and e-mail your prospects for participation in your VAR program. We recruit, sign and train your resellers, and manage their activity throughout the process.

Field Recruitment

Our field teams call on the best resellers in every region to recruit, authorize, train and support the ideal channel partners. We have long-term relationships with the best partners and our activities drive their engagement.

Inside/Field Training

The first step to “converting an authorized VAR to an engaged VAR” is training, and we introduce your solution, and the product category, to the reseller sales teams, initially and ongoing.

Jumpstart Program

Our sophisticated launch program includes our Jumpstart™ program that we provide to accelerate the channel engagement. We acquire the top 25 end user accounts of the reseller, per their agreement, and call and e-mail on their behalf, providing a report to the reseller at the conclusion of the campaign.

Lead Registration Partner Portal

Marketlink’s software development group builds and hosts web sites and partner portals for clients. Our lead registration engine is integrated into your web site and our reseller partners can load their prospects for protection and additional discounts…part of the “engaged channel” program.

Trade show Hosting/Support

We are your local contact and show “employee” for technical trade show and seminar events. Our regional teams provide pre-show marketing, show day booth duty and group presentations, and post-show follow up. We make trade show participation VERY cost-effective.

Technical Training

Once the VARs are engaged (actively selling your product) we train their technical resources to install and support the product line. Some resellers do not have technical resources and so we offer this as a service; for the resellers who do, we train and support their group as needed.

Web-based Customer Feedback/Response

Most of your prospects today prefer to deal by e-mail… probably because they don’t get a good feeling from your phone staff. We quickly respond to any issues, at any hours of the day or night, and let the customers feel that “we care”. We report all activity to you in a weekly update, and escalate any issues to the proper parties.

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Marketing Strategy

Who will you market to, how will you reach them, how will they find you, what is your message, how many do you need to touch to accomplish sales goals, what kind of budget do you need to accomplish your goals.

Implementation

Writing your plan is one thing, implementing is another. We analyze, or suggest, your operating procedures for implementing your aggressive plan, outlining the path, obstacles, tools and resources needed, etc.

Management

Managing your plan, personnel, financial, technical, operations resources to ensure you are staying the course and on track to accomplish the goals you and your investors agreed to. “Driving a car down the street is easy, but we still adjust the wheel every two seconds or less”.

Tracking & Reporting

Our monitoring systems track activity and results to verify that you are operating according to plan, and provide timely feedback to adjust the strategy if results vary from the plan. We establish variances that allow Management to react based on amount of discrepancy vs plan.